MESSAGE ON HOLD

Why Message On Hold?

Are you playing regular radio? Silence? Tones? Is the volume too low, or does the music fade in and out? 60% of your customers that call will be placed on hold – be careful in how you manage this important and recurring point of customer interaction.

When you place a customer on hold, you have that customer's undivided attention. This is not the time for your on hold message to reflect poorly on your business. With Dynamic Media Message On Hold productions, you can rest assured that each time your customers are placed on hold they will be suitably impressed with your company's image.

Message On Hold is a simple, efficient, and affordable way to communicate with and entertain your clients while waiting on hold. Customized on-hold programs inform callers about your products, services, and current promotions.

Did you know that …

• An estimated 60% of business callers placed on hold hang up – 30% of these callers don’t call back! (AT&T Industry Report)
• Callers with Silence-on-Hold will abandon their calls in less than one minute; 90% hang up within 40 seconds. (North American Telecommunication Association Report)
• Callers with Message On Hold will stay on the line for up to 3 minutes longer. (North American Telecommunication Association Report)
• “Surveys show that 15% to 20% of callers make purchases based on information they heard on hold. (Telemarketing Magazine)
• “Over 89% of callers prefer on-hold messages over silence.” (Cellular Marketing Magazine)
• Nation wide 7 of every 10 callers are placed on hold for an average of 30 seconds. (Inbound Outbound Magazine)
• Having advertising on hold with music reduces call abandonment by almost 90% (Better Business Marketing)
• The average North American executive spends an average of 15 minutes a day on hold. That's 9 days a year. (CNN)
• 94% of marketing budgets are spent to induce the customer to call, and only 6% to handle the call once it is received. (Inbound Outbound Call Centre)